Meet Jeff


Director of Club Services / Administrative

Where are you from originally? If not from LA, how did you end up here?
I was born in South Korea and my family immigrated to Southern California when I was 8 years old. I grew up in Agoura Hills and college took me to Santa Barbara. Working in various parts of the country after college, I found my happy place in Playa del Rey!
Tell us about your occupation.
I am the Managing Principal at Larchmont Financial specializing in 401(k) plans and corporate benefits. Prior to Larchmont Financial, I spent time at a boutique firm and a Fortune 100 Company, working with AT&T, Verizon and Northrop Grumman’s employee benefits as well as California State's pension programs. Before transitioning into corporate finance, I was in the front offices at UC Santa Barbara Athletics and Los Angeles Angels of Anaheim.
Why did you join Rotary and what is your favorite Rotary experience?
When I moved to Playa del Rey, I wanted to get to know the community and was lucky enough to come across Playa Venice Club. Great community enhancing projects with even greater people! My favorite “Rotary Moment” occurred last year’s Holiday season. As we do every year, we adopted a family and I made a close connection with the family’s little boy. The family came out for the Santa Tour event that our club also organized and I hear my name being yelled at from a distance. When I turned, I see the boy running towards me with the biggest smile to give me a hug. I will never forget his pure unfiltered excitement!
What does your perfect weekend look like?
Baseball, puppies, music and whiskey with loved ones!